MySpace website research and design

For MySpace we undertook qualitative design-led research to help provide an objective view of the overall website strategy, customer experience and usability.

The client felt that the social networking needs and expectations of their various customer segments had changed as the market and their competitors had matured.

Seren conducted a number of focus groups and elicited insight and design recommendations from each group.

Our findings supported the views of the client and were taken back to the US parent company to drive development prioritisation.

11 November 2009