Contact Seren
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Seren Partners Limited 55-57 Rivington Street London EC2A 3QA
+44(0)20 7749 2549
info@seren.com
work
Seren is a service design consultancy with a unique focus on functional branding. Our passion is user experience and we believe that great service design increases customer loyalty and value.
What’s missing from your brand book?
Where are the pages that actually describe how you should interact with your customers?
Seren helps Orange Vallee to create ON
On 8th December Orange Vallee revealed ON, a brand new service that enables people to stay closer to the people that they care about. Seren worked closely with Orange Vallee to create ON. It has been a big project and we are delighted that ON has now reached a point where it is public...
Monotype: consistent brand communication in mobile
Mobile marketing has been rightly championed as an effective means to raise a brand’s profile and create dialogue between brands and people. The combination of a device that almost everyone owns, the promise of being able to target highly intelligently, and the power of a two way...
Nokia entry market research
Nokia approached Seren with a project to help them introduce the Series 40 mobile phone platform into emerging world markets. Their aim was to understand how their customers were using mobile products and services (primarily on Series 30 handsets) and therefore how to migrate their user to...
How Seren is improving the consumer experience of Nokia’s Ovi
In 2008, Nokia asked Seren to complete a global qualitative study (in eight countries) in order to define measurable customer satisfaction metrics for their ‘Ovi’ services. The Seren team worked closely with all of the Nokia product owners to define the research KPIs and...