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To app, or not to app?

Charting the growth of the app store since it launched in July 2008 is to watch a market explode. In just a few short years it has transformed how people use their mobile devices, built many globally successful businesses and changed the way that well established brands connect with their customers. You only need to

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5 Customer-Centred Ideas for the Future of Retail Banking

Banks talk a lot about putting customers at the heart of their business. Seren helps them put their money where their mouth is. To come up with five big ideas for the future of banking, we worked with creative consumers from across the globe. Since the financial crisis, banks’ reputations have suffered. They are no

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Service Designer

Overview As part of the Service Design Team you will work closely with other designer, as well as researchers and data analysts. Offering project support and assistance to the principal consultant and design lead. You will have superior communication skills and be expected to be client facing. You will have the opportunity to learn from

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Mystery Shopper – Mulberry

An iconic and coveted brand, but does it love its customers back online? The Online Shopping Experience: A birthday gift for Mr Mystery Shopper, started with the usual rummage in the wardrobe and a fleeting glance at his browser histories . It’s a tried and tested method, and it did not fail; the gift just

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Mystery Shopper: Selfridges

Harry Gordon Selfridge had a clear vision, but does the digital face of the brand deliver? The Online Shopping Experience: This lady wanted to buy a ruby wedding anniversary gift. Inspiration for the gift came on my commute from West to East London, a peak shopping and browsing time that has emerged in my everyday

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