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Taking a customer-centred approach to content and communications

A recent study by Forrester in conjunction with the Business Marketing Association and the Online Marketing Institute said that about half of marketers think their content marketing efforts are ‘not creating value’. A similar study by The Economist Intelligence Unit also showed ‘a significant disconnect between what business executives want from branded content (substance, utility)

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Service Designer

Overview As part of the Service Design Team you will work closely with other designer, as well as researchers and data analysts. Offering project support and assistance to the principal consultant and design lead. You will have superior communication skills and be expected to be client facing. You will have the opportunity to learn from

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Say hello to Joel

Seren, the leading international design consultancy, is delighted to welcome Joel Bailey to its management team. Joel joins Seren this week as Director of Consulting from his previous role as Director of Experience & Service Design at Capita, the UK’s largest outsourcing group. During his 5 years with Capita, Joel introduced Service Design as a

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To app, or not to app?

Charting the growth of the app store since it launched in July 2008 is to watch a market explode. In just a few short years it has transformed how people use their mobile devices, built many globally successful businesses and changed the way that well established brands connect with their customers. You only need to

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5 Customer-Centred Ideas for the Future of Retail Banking

Banks talk a lot about putting customers at the heart of their business. Seren helps them put their money where their mouth is. To come up with five big ideas for the future of banking, we worked with creative consumers from across the globe. Since the financial crisis, banks’ reputations have suffered. They are no

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