Tag_ Customer Insight

5 Customer-Centred Ideas for the Future of Retail Banking

Banks talk a lot about putting customers at the heart of their business. Seren helps them put their money where their mouth is. To come up with five big ideas for the future of banking, we worked with creative consumers from across the globe. Since the financial crisis, banks’ reputations have suffered. They are no

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Why a good experience matters

In my last blog, I discussed the basics of digital measurement and highlighted some of the things that can be tracked. Of course this is only the start. Most companies operating in the digital space are investing significantly in digital measurement, especially within the marketing teams. The internet represents one of the most measureable and

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Marketing science begins with brain tests

Bloomberg TV visited us last week and took timeout from exploring our Experience Labs to interview Seren CEO Ben Langdon and Labs Director Sven Krause. Watch the interview highlights below. If you would like to know more about the new Seren Experience Labs or our neuromarketing work please don’t hesitate to contact us.

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Social trading: Just another ‘get-rich-quick-scheme’?

In Part 1 of this series of posts, we explored what social trading is and how the act of ‘following’ and ‘copying’ the trades differentiates it from other investment options. This next post explores some of the mechanics and potential pitfalls of the system, especially for novice investors, or those expecting a quick return on

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Predictions for 2013

It’s almost tradition for companies to provide predictions for the coming year, and who are we to break with tradition. Design for tablets Most companies will finally wake up to the fact they MUST design for the tablet experience, with as much priority as desktop and mobile. This will be heavily driven by the uptake

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Smart user-centric digital design

User-centric design is both a long-standing concept and a contemporary issue for many online businesses. Essentially it involves realigning design values from the viewpoint of end-users and customers, embracing their desires and needs throughout the whole creative process. Rather than developing technology and functionality built purely for business benefit, and then bolting the user experience

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In memory of the multi-channel experience

Sometimes I’m pretty spontaneous and buy stuff straight away after a single website visit (a single customer journey). Sometimes I prevaricate, make selections online, change my mind and leave, come back, add to basket, get distracted, check out another website, check my bank account, leave the website, a week later return and then finally buy

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