Terry Heath

Founder

Before founding Seren, Terry was the Head of User Experience Design for Vodafone. During his time there, he was responsible for the design and launch of Vodafone live! as well as a number of other strategic Vodafone products and services.

Terry was also personally responsible for managing the design and evolution of the group's 27 operating company websites. He led a working group, consisting of a senior stakeholder from each country, which was tasked with ensuring that the global web user experience was world-class.

Catherine Lawford

Managing Director

Catherine has extensive experience working client side for companies such as AOL, BSkyB, Open Interactive TV and Matsushita. She brings a breadth of commercial, operational, marketing and product development skills to our work. At Seren Catherine has led functional branding, concept development and communication projects. She is also committed to ensuring that the work the Seren team delivers to you is elegant, bright, strong and amazing!

Ellen Jones

People Director

Ellen is Seren's other co-founder. Over the past 10 years she has operated primarily with a senior-level client base, and has considerable experience building high-performing teams, identifying talent through assessment and developing it through coaching and other activities. She has undertaken organisation-wide interventions to monitor culture and manage change that align people's approaches and attitudes with high-level strategic goals and brand positioning.

Chris Thomason

Managing Consultant

Chris has 11 years experience in the identification, analysis and development of innovative business opportunities. Chris worked both in-house and in consultancy offering strategic consulting and innovation development in service design in the financial services, media, publishing, consumer goods, automotive and FMCG industries.

Richard Cass

Managing Consultant

Richard has a wealth of experience across Financial Services and Media. He has worked client side for IBM, HSBC, Open Interactive TV, BSkyB and prior to joining Seren developed a new Insurance company and product. With these companies Richard has developed products and services, created service strategies and driven commercial and marketing projects to award winning standards.

Justin Stach

Managing Consultant

A firm advocate of the power of design and technology to improve people's lives, Justin has over 10 years' experience working in the field of user-centred design, interaction and usability. He balances a rich understanding of technical issues with a keen sense of design and human needs. Prior to Seren, Justin led the eBay UK design team, and managed the two-time Webby-award-winning Zopa development team. Justin also runs a consultancy offering accessible web and application development to the Government and public sector.

Simon Tickner

Managing Consultant

Simon has extensive experience in new media and design and brings an in-depth understanding of the unique opportunities and challenges of working with new technologies. Prior to joining Seren, Simon led the experience design team at Skype, overseeing work on both the application itself and the supporting web services. BAFTA awarding winning for the Creative Archive project at the BBC, Simon also led the interaction design team that produced the first iteration of the hugely successful iPlayer.

James Wiggin

Senior Consultant

James has worked in e-commerce since 1995, working in both client and agency environments. With experience in management and consultancy he has delivered enterprise-wide intranets and e-commerce solutions for a number of clients including Vodafone Retail, The White Company and Marks & Spencer. Prior to joining Seren, James co founded iFramework Ltd, a software development company specialising in intranet and knowledge management solutions.

Adam Hardy

Senior Consultant

Adam has in-depth experience delivering end-to-end digital projects focusing on the end-user. Before joining Seren he formed and headed the User Experience Design team at Foviance, where he led customer-centred projects for a diverse client group, including the BBC, Save the Children, Barclays, BP and BlackBerry. Adam is fascinated by creativity; his current focus is on design methodologies that leverage the unique perspectives of users, experts and client stakeholders to bridge the gap between user insight and elegant and effective solutions.

Oznur Ozkurt

Senior Consultant

Oznur has 5 years experience in tailoring technology around people’s needs and desires and creating products that are delightful to use. She has a good grasp of user centric design methodologies, research analysis, concept generation and a sharp eye for visual design. Oznur holds a masters degree in interaction design from Interaction Design Institute Ivrea, and a BA (hons) in visual communication design from Sabanci University, Turkey.

Iain Croll

Consultant

Iain has over 10 years experience in Digital Media developing consumer service propositions from concept through to launch using a customer-centred process. Prior to Seren, Iain worked as a Product Director for Discovery Channel and also oversaw the successful launch of client software, web browsers, Instant Messenger and European web portals at AOL. He is an advocate of simplicity and an evangelist for customer driven solutions.

Clare Hatfield

Consultant

Clare has worked with clients on both a project and contract basis with a particular focus on mobile. She has experience in requirements gathering, conducting expert reviews, user testing and detailed design. Most recently, she has worked with phone manufacturers and developers to customise handsets and develop services that are usable and engaging for customers.

Noemi Mas

Consultant

With a background in industrial design, Noemi turned into design research and user centered innovation. Driven by a keen interest in how people’s experiences could be improved, Noemi is skillful in design and qualitative research methodologies. She has worked on a broad variety of projects ranging from strategic design to the development of next-generation digital services.

Russell Sese

Consultant

Russell enjoys seeing different worlds collide and playing with ideas to see where they could end up. Russell's passions lie in exploring all things social and anti-social. With a BSc in Computer Science, and a MSc in Human-Centred Systems, Russell has a solid background in software engineering and research design techniques.

Ian Housham

Consultant

With a background in industrial design, Ian has extensive experience integrating physical, digital and graphical user interfaces and environments, as well as translating research findings into tangible design opportunities. In developing novel models of interaction he seeks to combine the benefits of instant visual appeal with consistency in architecture, metaphor and brand experience. This approach has driven the designing and modelling of effective and engaging digital services for a wide range of consumer, medical and industrial products.

Lauren Argenta

Consultant

Lauren is a user centred designer who is passionate about making great products that answer user needs. The magical blend between strategy, insight, and design is her key area of interest. Lauren is a graduate from The Glasgow School of Art in Product Design and before joining Seren Lauren worked at 2CV and Engine, for clients such as Nokia, Mercedes Benz and P&O. She has gained deep expertise in designing appropriate research studies to inspire, inform, and validate the design process.

Ian Bach

Consultant

Coming from an academic background in industrial design, he has worked across the UK and Europe. He is an advocate of service innovation though user-led design, mixing observation and research with collaborative methodologies. Ian has a strong belief that at its best, design thinking has the power to offer new perspectives on today’s biggest issues.

Michiko Nitta

Associate Consultant

Michiko is interested in conceptual user designs which are fun as well as functional. Michiko’s background is in product and graphic design, which led to studying an MA in Design Interactions at the Royal College of Art. She has also had her worked exhibited at both the ICA in London and MoMA in New York.

Matthew Cane

Associate Consultant

Matt studied at the Arts Institute at Bournemouth and has an academic background in Graphic design. He was commended in the Royal Society of Arts, Service Design direction awards 2009/10. He is fascinated by research led design and believes that this is the core to any great design outcome.

Li Szu Tan

Associate Consultant

In addition to her academic background in product design, Li Szu has experience working at various branding and design firms on briefs for international clients such as Heineken and Samsung. She has a pragmatic approach to design and believes that user insights coupled with strategic thinking can generate innovative solutions.

Natalie Tillett

Intern

Natalie is a graduate of The University of Brighton with an academic background in printed textile design. Prior to joining Seren, Natalie worked in the both the fashion and interior design industries. In her role as intern she is involved across different design and creative projects and is excited about the challenges involved in designing products that are created using research led design.